China Digital has been involved in consumer-focused international tourism research, specifically around the use of technology and digital channels in travel decision making since 2009. In a previous life, Annette Sharp ran Consumer Insights teams for internationally owned Media Buying companies and was the Research Director for what was at the time, Australia’s largest Digital Agency.

Our research projects are developed to inform the strategic direction for clients on their Asian journey. We believe that gathering market intelligence is critical to creating the most strategic and cost-effective business and digital approach to China. We have completed in-depth research projects for clients such as Destination NSW, Choice Hotels, Great Southern Touring Route, Mt Buller, Australian Pacific Tours, Twelve Apostle Lodge and the Grollo Group that help develop business strategies for China, identify opportunities, inform web design and functionality, and scope digital marketing strategies.

We have also invested in a proprietary, ongoing Research Monitor to understand the Chinese independent tourist and their use of technology in travel decision making. We measure a variety of topics based on market gaps and client needs. This monitor has a wholly culturally appropriate methodology that runs consistently throughout the year. We do this to maintain a currency of information. China moves so fast that your information and trends needs to be constantly fed to you, rather than gathered during finite periods of time.

Much can be learned from listening to the market before you launch into a project. A Market Positioning Report allows you to understand the audience, your competitors and learn from your contemporaries.  Hearing what your customer is saying about you gives you a starting point or a benchmark for your approach to China.

Contact us to discuss your Chinese research needs – we can help you in many different ways, big and small, in-depth and top line, short and long term.


 Client Topic Report Date completed
     Wrest Point Hotel China Benchmarking Report – 3 & 4 Star Hotels / Best Practice Tourism Products August 2015

Australian Pacific Touring

 Luxury Luxury Travel and Cruising – China August 2015

Mt Buller

 Skiing  Chinese Ski Market June 2015
choice australasia

 Choice Hotels

Accommodation Hotels – Digital Review in China  April 2015
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Twelve Apostles Lodge Walk (part of Australian Walking Company)

 Soft Adventure/Dispersal  The Adventurous Chinese Traveller March 2015
choice australasia

Choice Hotels

Distribution China – Online Travel Agent Review February 2015

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 BIG 4 Holiday Parks

 Digital Best Practice Web Development in China November 2014
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Great Southern Touring Route

 Digital Digital Travel Market – China June 2014
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Digital Best Practice Web Development in China  April 2014
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Destination NSW




India – Travel Report

Korea – Travel Report

China – Travel Report

May 2013

April 2013

June 2012