Your front-line staff are the make or break for your visitors, and this is no different for Chinese visitors. The Chinese have a different view of service to the West and cultural misunderstandings can lead to poor experiences. Understanding cultural basics can avoid unpleasant situations that are quickly spread via travel review sites and social media.

We can arrange training workshops for your business at a number of levels:

  • Staff training: cultural context and simple service elements.
  • Strategic Direction: Creating a blueprint for your business to take advantage of the China opportunity.
  • Business re-engineering: operational impacts of the Chinese ways of travelling.
  • The “How” of China: a general approach that enables you to take those first steps into marketing.

Call us to discuss your requirements and we can develop a programme that responds to your needs and objectives.