The Chinese digital market is more sophisticated and well developed than that in the West. For a start, it is faster, larger and more mobile enabled. Users are encouraged – and are happy – to interact online and to seek information online and follow brands. The websites are a lot more populated and animated.
With the experience of many digital projects, we know that a website gives you a solid foundation on which to build. The China web market has its own considerations – hosting, limitations, mobility, speed – and you need to understand the nuances to succeed. What is industry best practice? What are your competitors doing? What does your target expects in terms of design and function?
Our steps are to start with a market analysis, then to set up your domain and hosting arrangements, design and wire-frame, collaborate and build. Once the content is loaded, it’s time to test on appropriate platforms using appropriate devices in market.
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