DIGITAL MARKETING STRATEGY
Digital connectivity is a “must” in China with 618 million internet users, 80% accessing by mobile devices and the most active e-commerce market in the world.
The digital market in China is a lot more populated than that in the West. The Chinese “netizen” is the most mobile and digitally active in the world, and as such can support many smaller social brands. However, while the brands are different, the channels are similar – microblogging, socialising, generating and displaying content, searching, booking online, inquiring and reviewing travel experiences. Different brands, same principles: know your audience touchpoints, behaviors, attitudes and motivations.
We base our process on the consumer journey and then analyse the normal inputs:- the target market, the situational analysis, the competitive market, your objectives, resources and time frames. The outcome is a strategy in manageable phases built around a strong foundation of information repository.