Chinese independent travellers are information hungry. Arming themselves with knowledge is their way of keeping safe and not making a fool of themselves by making mistakes when they travel. Not losing face is as important to them in a travel situation as it is in a business situation. Maintaining a “national face” is emphasized by the book that the Chinese Government released on how to be a good traveller overseas.
Developing useful and accurate collateral in language is helpful to both your business and your visitor. You ensure that the information that is in the market about your experience is correct and inviting; and the visitor can make informed choices.
HOW IS IT DIFFERENT?
Design and layout may be somewhat different from Western expectations, images with people in them may need to be sourced. The checking process is slightly different. But our processes help you along the way, to take away the unknown. We use Chinese graphic designers and writers, translators and examples from Chinese collateral in market.
We can assist you by providing translation, layout and graphic design services. The breadth of Chinese collateral that we have developed for our customers is wide and varied in nature.
Our clients have engaged us to produce brochures, maps, videos, menus, wine lists, wine tasting notes, itineraries, welcome letters, check-in procedures self-guided walking tour notes, PowerPoint presentations, website pages, rate sheets and business cards.
See a selection of our collateral development work below and if you require any information regarding our work, please contact us.
Brochures & Flyers