RESEARCH

 

RESEARCH


Our research projects are developed to inform the strategic direction for clients on their Asian journey. We believe that gathering market intelligence is critical to creating the most strategic and cost-effective business and digital approach to China. We have completed in-depth research projects for clients such as Destination NSW, Choice Hotels, Great Southern Touring Route, Mt Buller, Australian Pacific Tours, Twelve Apostle Lodge and the Grollo Group that help develop business strategies for China, identify opportunities, inform web design and functionality, and scope digital marketing strategies.

We have also invested in a proprietary, ongoing Research Monitor to understand the Chinese independent tourist and their use of technology in travel decision making. We measure a variety of topics based on market gaps and client needs. This monitor has a wholly culturally appropriate methodology that runs consistently throughout the year. We do this to maintain a currency of information. China moves so fast that your information and trends needs to be constantly fed to you, rather than gathered during finite periods of time.

Much can be learned from listening to the market before you launch into a project. A Market Positioning Report allows you to understand the audience, your competitors and learn from your contemporaries.  Hearing what your customer is saying about you gives you a starting point or a benchmark for your approach to China.

Contact us to discuss your Chinese research needs – we can help you in many different ways, big and small, in-depth and top line, short and long term.