ABOUT

 

OUR BACKGROUND


Our unique skill sets means we can offer you the best of many worlds. Not only do we have over 30 years’ experience in the International Tourism, we have a team skilled in Consumer Marketing, IT Project Management, Digital Marketing, Cultural Marketing and Research Insights.

We have evolved as the consumer and our client needs have grown. From the creation of digital content, to the building of digital platforms to marketing directly to the consumer – as fast as the Chinese consumer makes Australia their destination, we are leading the way for our clients to capture and service this market.

Meet the people that make it all happen here.

 

OUR PHILOSOPHY


We have a highly collaborative and ethical philosophy that drives our work practices. Included in the management team and on our Advisory Board are governance and Corporate Social Responsibility specialists to maintain this discipline.

We develop in line with your business needs and requirements – be that at a snail’s pace or speed of light….we use a phased approach to go as fast as your resources can manage and your customers are responding.

One of the reasons we love the digital space is that the services we deliver and the products that we build are responsive and measurable to objectives. Analysis and measurement are hallmarks of our business. We can build and launch and iterate in real time, whether it is inquiry, consumer feedback, visitors to a website, followers, likes, shares or online bookings. We measure what makes a difference to your business.  Analysis and measurement are hallmarks of our business.

 

OUR APPROACH


…to helping you attract and service the Chinese Independent Traveller.

Our goal is to take the complexity out of China. We help you do three simple things:

  1. Attract Chinese FITs, by marketing directly to them to enable them to make the decision to include your product, experience or destination in their itinerary.
  2. Service their needs (and yours) once they are here. Whether it is ensuring their experience is safe and happy, or enabling your staff to manage and deliver, we help you build a great visitor experience.
  3. Keep in touch. The Chinese are the world’s most active digital community and also the most eager to share their opinion. They are incentivized to do so and they are performing a civic duty. Make sure you know what they are saying about you and participate in that conversation.

We build you a ‘road map’ to take you through the touch points in the consumer travel journey and show you when, where and how you should intercept and interact. We make complicated processes easy to navigate, with services that are cost-effective and measurable.

 

WORKING WITH US


It starts with a simple phone call to talk through your needs. We can start you on your journey with a few tools to help you decide what your next steps are. When you are ready, we can meet up and start the journey together.

Or if you prefer, you can test yourself on where your business stands in terms of attracting and servicing the independent Chinese traveller, test using our ChinaFit tool.

We will assign a team to scope the strategy with you, consider your objectives and resources, open up the possibilities and rationalise the most optimal approach. In the most simple terms. With no surprises.

This is a partnership. With all the respect and obligations that brings.